CITICfirst won “2013 Capital Weekly PRO Choice Award 2013 - Wealth Management Category” over strong candidates from Hong Kong's banking and finance industry.

Mrs Helen Kan, Executive Director & ACEO, CNCBI, received the award on behalf of the Bank in the award presenting ceremony.  She noted, “The brand's success is attributable not only to its quality products, but also to the concerted effort and commitment to service excellence from every CNCBI colleagues.  The award also reflects that CNCBI's premium customers are confident in CITICfirst.”

The PRO Choice Award 2013 was organised by Capital Weekly magazine in Hong Kong designed to acknowledge outstanding organisations that enjoy excellent operation and business performance, and those that have made great contributions to Hong Kong community.

The award testifies that CNCBI corporate value proposition and outstanding service is well-received by the industry, general public, and clients in Hong Kong.  Mrs Kan said CITICfirst has very accurate market positioning. It offers client-centric services and it innovates as the market evolves. “This is what makes CITICfirst special” she concluded.